Improve your sales by link building-2

In my previous article I have written about getting SEO by Linking with other sites.
This is the second part of the article describing how you should use your links.

Look at media sites and start your campaign there.

Lot of people visit media sites looking for information – get coverage and link to your site. You will get good traffic to your site plus a percentage of that audience linking to your site because the media site did. This is what I say, (links attract links).

Now you have identified your market sector and a list of 100 link targets, Start with the high profile portals. Go to them and see if they have a ‘submit an article’ page. If they do make sure you use it. It is an easy and valuable way to get coverage and links to your site. Look for reporter bylines and look for contact details. Many sites will publish guidelines on how to submit a release. Remember you should write articles in the specific product range that you are planning to sell.

Issue an online press release.

Media site is almost one to one approach where personal contact is essential. You can have one-to-many approaches by issuing an online press release. This way you submit your release to a newswire and they distribute your news to thousands of journalists and editors on their database. This is a very effective method. sourcewire.com is one such media site.

Include your signature as a link to your site.

This is a very powerful method of getting traffic to your site if you can write a really good article. People will be interested in the person who wrote this article. Curiosity will make them click the link and come to your site. Signature should include your name and description including your company name.

Using non media sites

Huge percentage of your links is covered by media sites. These methods are for the left over target links. Non media sites will only link to you if you have been mentioned by an editorial site they respect. Many of these sites may give you one way links, while others will ask for a link back. It makes sense to agree if you are asking the top sites, because links from them is very important to you. Include them in your content, write a short article about them, even recommend them if you have something useful to offer your visitors.

Monitor and evaluate.

Monitoring and evaluating is not simply a matter of counting how many links you manage to get. What is really worth measuring is the benefit those links bring to your business.

At least you should measure:
How much increased traffic comes from links?
Which link brings most traffic?
How much your search engine rank (search engine traffic)
How much your sales increase as a result.

Try this method and analyze your results. Then try other sites that you categorized as less priority. And you can check submitting articles on freelancing sites that is less important. You might get a click here or there that is worth a try.

Offer a free e-book.

Write an e-book on specific product ranges, usefulness and anything that can be related to the product. Include your links on them. Include not only your links but links to other sites as well. You can offer this e-book free to your readers on condition that they use the book only on free distribution and no change in links. Especially ask your other site owners which you have included links in your book, weather they would like to distribute the book as well. They will agree if there are link to them as well. This is also a very effective method. But you really must write the book on specific product range and focusing on specific target audience who will be willing to download the e-book and read reviews on products before they buy. This method is particularly easy to approach other site owners because they too will benefit from your book.

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Creating meta tags to increase your ranking

Search engines and directories are powerful online marketing tools as I mentioned earlier. They search the web on their own finding web pages to add to databases of listing. Understanding how they work and how to use them for the best results is very important. You just have to increase your ranking when it goes down.

Hundreds of WebPages are submitted every day. This is why you should be alert. Even you get a higher ranking it would move down with the new pages added every day. Follow up is really important. When your sites ranking goes down you should again submit it to the search engine. This will keep you going.

I discussed about meta tags in my early article. Meta tags are HTML codes that contain tags describing the content of your website. Start your text editor or HTML editor. Add your meta description and keywords to a page. Follow the link to identify the process.
Description should be twenty words or less clearly defining what your website and goals are.

Now enter the key word code. You have to select your key words carefully. Try to avoid key words that everybody would use otherwise the competition will be really high. Think carefully if you are a web browser for this particular category, what word you would be using frequently and rarely. Balance them. This is a crucial step in getting your website easily available to browsers. Click here to understand the process.

Remember not to repeat key words. Using one key word more than once is abuse.
Just submit your URL. Crawlers can locate other pages when they detect the main page links. Avoid multiple submissions of pages that will disqualify you from the listing.

After submission of your website just keep a follow up. With hundreds of websites being submitted daily, your websites ranking will go low. Then you have to re-submit your website.

Getting traffic to your website

I discussed about planning your website earlier. It isn’t enough. There is much more. For your customers to view your website, it should be submitted to popular search engines. As you might know, a search engine is a database of websites that has been created with software that crawls through the World Wide Web looking for new websites and indexing them. A search engine is actually the tool that a website such as Yahoo or Google employs to enable people to search its index for websites, images, words or phrases. Registering with search engines is one of the most effective ways of making it easy for people to find your website.
Many search engine directories, like Yahoo, are organized into categories, and allow you to register your site in multiple categories. It takes time to register your website with the most popular search engines but usually it is free. There are two methods you can register your website. You can either register it yourself or give it to a private company to register it for you.
It takes several steps to register your website.
· Firs of all compose a descriptive sentence (usually up to 25 words) that summarizes your site's content. This sentence should be simple, in plain English, and state the main contents of the website.
Identify the most popular search engines that allow you to register your site with them.
Log on to their sites, locate the online registration area and complete the instructions - and you will probably be asked to use the sentence you composed in step 1 above.
Submit.
Computer indexing websites like Google will find your website and index them according to the contents they find. Make certain that your website has a title and description on your homepage that the search engines can easily pick up and index.
Yahoo has a fine indexing system according to keywords.
When indexing using computer indexing search engines it is more effective to provide them the contents on your site in a structured manner that they could easily recognize. This is done by inserting the HTML code containing Meta tags that describes your site. Meta tags will help your site to be on top rank as possible. This does not mean that your site will be ranked on top in all search engines but it will still help. Meta tags are only seen by the crawlers that are sent out by some search engines. They are not seen by your users.
The basic tags that should be on your website are
Title tags providing the title of your website must be up to six words.
Description tag: 25 word sentence that describes your site.
Keyword tag: a list of the key words that describe your site’s content and words most likely to use by the users of the search engine.
Any one can see the Meta tags by simply accessing the site, if using internet explorer, click on View in the top menu bar and then click source. If using Netscape simply click View and then Page source.
Check your website to make sure it contains Meta tags that you want to include such as title, description and keywords. Contact your webmaster and get the HTML added to your web page. Meta tags can be automatically created by web publishing software.